Kevin Love for Valentine’s Day

Strategic ask: create compelling content that speaks to a predominantly male audience to drive traffic and sales for Valentine’s Day gifting and increase our male consumer base.

The result: concepted, wrote filming guidelines and script for Kevin Love and kate spade new york’s associate, wrote captions for Kevin Love’s social accounts and wrote copy for all assets. Originally targeted to live only on social media, this campaign expanded to site.

CRM: during the activation period, kate spade new york acquired 27% more male customers than 2020 which brought a 25% increase in demand with a 1% increase in AUR.

Organic Instagram: organic Kevin Love content saw a significant increase in most metrics. The first IG story that teased the talent garnered more than 20x kate spade new york’s average benchmark in impressions and had a reach that was 15x more than their average.

Instagram Post

Instagram Stories

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